Best Upcoming Streetwear Clothing Brands

Off White, Yeezy, Supreme, Kith, and Stussy are all fine and fun to name drop in rap verses, but real trend setters know whats up beyond the big brands. The 2020 pandemic changed life as we know it including how we shop for our favorite brands. Shopping malls are dead, now that print-at-home services have become par for the course, entrepreneurial designers can start their own brands without millions of dollars in backing - and fashion overall is better off for it. 

Democratization of the fashion world means that there's new designer debuting clothes every few minutes - and that it's becoming harder to sort out the tripe from the treasures. With Instagram ads constantly bombarding our feeds with new lines - many of which are straight-up stolen designs. A new kid is on the block and they have big plans for the future. 

A Company called Pharoh Clothing wants to change the way you think about buying high fashion clothes. Created by Mosimo Jones, a Black-American artist, inventor,  and founder of both Pharoh Athletics (Athleisure Apparel) and Pharoh Clothing (Streetwear). Located in a small town near Tampa, Florida, the Company has taken on a mythical task of competing with the goliaths of the fashion and streetwear industry. 

Born as Mosi-Runako Jones, now goes by Mosimo, grew up in the 90's chasing the dreams of becoming a rap artist to escape poverty, and the street life of his local town. As he mentions, " I wanted a way out, watching people hooked on drugs and die at a young age changes you. You never get over it, being in poverty puts you in a survival mode. How can you sleep living in those conditions not being able to provide for your kids or your family. At the time I didn't know it but I made up my mind that poverty was not gonna be my end of life story." With a group of friends from high-school they formed a rap group which had short success when they were signed by a big time Manager out of Miami, Florida, who had connections to some of the hottest rap stars. Such as Luther Campbell (Uncle Luke), JT Money, and Trick Daddy. "I'm not sure what it was at the time, but something told me to walk away from the group and get my degree, so that's what I did, it was nothing personal."

Mosimo's decision paved a twenty plus year residency for the footwear industry, working with the top shoe brands such as Nike, Footlocker, Adidas, and Journeys. "I was a collector before their was a name for it, having lots of shoes was part of the street-life back then, and still is." The 90's created some of most legendary iconic rappers of our time. Streetwear was part of what shaped rap culture and separated neighborhoods all across America. "What you listened to kind of had dictatorship on what you was wearing. "Unfortunately, my style was all over the place because I listened to everything. I was into lyricist, I was into the message, what they had to say, and how they performed over a beat. I was into rap groups like Outkast, Trick Daddy, No Limit, Cash Money, Nas, Method Man, AZ, UGK, Eightball & MJG, Snoop Dogg, Spice 1, Twista, Camron, just to name a few. " To sum it up, I grew up in the 80's but the 90's raised me."

Fast-forward to the present, and Mosimo's attempting to pave his own path in the fashion industry with more than just streetwear. "I got into the industry because I felt that there was an opportunity for me to leave retail managing stores and create my own brand. I was fed up with the discrimination in retail and overall politics for who they deemed worthy for promotion. However, when I got into launching a brand all I had was hands on knowledge, and luckily a footwear patent." 

The 2020 pandemic changed everyone, but I saw it as an opportunity to eventually launch my own brand. Watching what Nipsey Hussle did with Marathon Clothing inspired not only me but I think everyone in America. Although in the 90's there were a lot of streetwear brands most of them died out by the early 2000's. Nipsey brought back that rappers could be more than just rappers, they could be owners. " I haven't  witnessed anything like that since Dame Dash's (Rocafella), P-Diddy (Sean John), it was big! As an artist, Nipsey was promoting ownership over big brands, which was the opposite of what everyone else was doing, but it also gave people confidence to create ownership in their own neighborhoods, such as myself. I had the experience working for big brands, I had the creativity, and I had  the hustle, so why not.