Brief History

Our story began in 2013 in a small town south of Tampa, Florida. Palmetto, Florida located in Manatee County is more known for its beautiful beaches and heritage for grooming the next raw talented athletes from baseball to football that excel in professional sports. Born out of poverty, Mosimo (Founder) had a love for business, sports, and art at a very young age. He mentions his love for creating businesses was a way for him to escape his life growing up poor. “Business was my first girlfriend, and it’s something I will always remember,” he mentions. Growing up in the 90’s era of hip-hop Mosimo fell in love with rap and fashion. And by the mid 2000’s, sneaker collecting became a passion all the while working for popular sneaker brands we all love today. He recalls that it was during this time his entrepreneurial spirit challenged him to create his own shoe brand. With only an idea and ambition for success, in 2020 our clothing brand was born. Our passion for developing athletic footwear, custom design apparel brought our vision, and products, to life. Our products bring together print on demand and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy. Colorful, creative, and inspired by what we see everyday, each product represents what we love about sports, streetwear fashion, and the world we live in. We hope they’ll inspire you too.

About Us / About Us

Footwear Tech

Professional athletes are stronger, faster, and fully equipped with the best equipment for their positions. The competitiveness to compete in professional sports is at an all time high for the sports industry. We offer a solution for athletes to make improvements in the game with sneaker technology.

We are the first to offer true motion controlled footwear. Motion controlled footwear is designed to enhance an athletes natural ability while participating in grass or turf related sports. We've designed an athletic shoe using the best materials on the market such as a carbon fiber, with an innovative midsole chassis system for better stability and cushioning.

Football, and soccer cleats are designed for forward and backward motion. Example, athletes who play on a grass or turf fields excel faster running forwards than lose half their acceleration in speed running backwards. Motion-Controlled Footwear is designed for running forwards, backwards, and sideways using the rotating pad to adjust the athletes motion while running.

Sport injuries are the leading cause of catastrophic ending short careers playing professional sports. We are dedicated to creating the best athletic footwear that could possibly prolong an athletes career in professional sports. Whether our products help to prevent lower extremity injuries or assist with the rehabilitation process for grass or turf related sports, we believe professional athletes deserve to have the most advanced footwear technology on the market, and not another hyped up gimmick that sells.

Our Mission

After a span of 11 years our Company has gained the knowledge to compete in the exclusive club of athletic footwear brands. Our goal is to not go by traditional methods and create brand awareness utilizing our artistic talents, and experience. One-hundred percent of the proceeds from Pharoh Athletics and Pharoh Clothing go towards research and development to manufacture our first footwear production line. We have also entered the NFT (non-fungible token) space and created a line of NFT’s that is dedicated towards the production process. If you would like to get involved with our journey but aren’t interested in the apparel side, please check out our NFT campaign. Pharoh Sneaker Club are an exclusive group of investors that gives access to a limited set of NFT’s (384) that grow over time with our business and provides exclusive access to sneakers, apparel, press releases, and more! For more information please visit our pages @ Pharoh Sneaker Club, and News.

Featured Tech Specs

360 Rotating Front Sole Plate

New technology. We invented a rotating front sole pad that would allow athletes to twist, turn, stop, and go while running. We call it Motion Control Footwear.

Leather Upper & Laceless Straps

Made from high-grade tanned Italian leather with a soft nubuck lining for extra comfort. We believe lace-less strap technology to be the go to for Athletes playing on turf and grass related game.

Adjustable Heel Air Cushioning

Taking notes from the car industry. Inflated adjustable air using recyclable materials such as tires, and old rubber shoe tread. Athletes can control their Air cushioning needs.

Carbon Fiber Heel Plate

Carbon fiber is known for its remarkable hardness. The carbon heel plate locks the ankle down to protect the Athlete from injury while running, and adjusting speed.

Pharoh Clothing

Our story began in 2020 amongst the Covid crisis in a small studio in the middle of nowhere. With only one desk and next to no free time, our Purple Label concept brand was born. Our passion for unique artistic design and collaboration brought our vision, and products, to life. The purple label was created to help understand the culture and lifestyle of what the future holds for the brand.

HIgh fashion streetwear brings together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy. Colorful, creative, and inspired by what we see everyday, each product represents what we love about the world and the challenges we see. We hope that you will be inspired too.

injuries in the NFL in 2020

football related injuries per year

number of players in the NFL

Go Inside The Sport Science Of Sneaker Tech.

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